Looking for holiday accommodation? Experience suggests that you should ask yourself four important questions before making a decision:

Question 1 - Do you feel that staying in the right holiday accommodation of your choice will probably make your time away with family or friends more enjoyable?

Question 2 - Do you worry about arriving at your holiday destination only to discover that you absolutely hate the apartment that has been allocated to you?

Question 3 - Would you like to choose the specific holiday apartment that meets your needs before you leave home?

Question 4 - Would you also like the convenience of checking its availability and price in your own time and the facility to book it online?

If your answer is "Yes" to the above questions then, unfortunately, you will find that most holiday accommodation providers fail to meet your expectations.

In a typical situation, when you go to their website or call them you will be given a price for your requested accommodation (a hotel room, an apartment, etc). If you're lucky, you might be able to check online and in real time (i.e. no waiting for someone to get back to you) the availability of the accommodation you want on the dates you want. And if you're having a supremely lucky day, you might be able to book your accommodation online and get an immediate confirmation of your booking.

The typical response to such requests is: "We shall do all we can to accommodate your request, but we cannot guarantee it because it's always subject to availability on the date of your arrival."

In effect, you're really buying your holiday accommodation in advance knowing only the name of the hotel or apartment building in which you will be staying, plus some scant information about the room or apartment that will be allocated to you when you arrive "subject to availability".

The reason for this practice is that accommodation providers try to maximise the occupancy rate of their hotel or apartment building (i.e. their profit). They do that by making sure that there are little or no unoccupied gaps in between bookings and that all their rooms or apartments (even the inferior ones) get booked.

Considering that most families save for a whole year (or longer) in order to go on that much deserved break, we believe that this practice is deceitful and puts profit before customers.

Admittedly, few honest operators have a split pricing list and will tell you up front that if you want the high floor with ocean views then it will cost you more than the second floor place overlooking the highway. This way you will know in advance what you are getting and for how much, which is a big improvement.

However, very few operators actually go all the way and list the individual properties on their websites, with full description, photos, prices, etc. This is really giving the customer the freedom to choose. Surprisingly, the prices of those places are comparable with what you get with the "We shall do all we can, but ....." merchants.

Business commentators argue that in order to thrive in business, companies must find ways to give customers what they want for the price they want to pay for it. But most important of all, companies must be honest with their customers and tell them upfront what they are really buying and for what price.

At SunMore Holidays, we take pride in treating our customers with honesty and respect. Our website is informative and provides full details of all the listed properties:

• You can book and stay in the particular holiday property of your choice and know in advance its position, style and amenities.

• Full details of each property are shown on the website, with photos, floor plans, prices, etc.

• You can check availability online and use their easy and secure Book Online facility.

• Most properties have a 4 Star Plus rating and panoramic ocean/water views.

• You have access to the facilities of some of the most popular Surfers Paradise resorts and other Gold Coast resorts, such as Chevron Renaissance Resort and Crown Towers Resort.

• We offer a high standard of service and competitive rates. Past guests' comments in our Guest Book testify to that.

As far as booking your holiday accommodation is concerned, remember is that you don't have to settle for the old "We shall do all we can, but .....". You can now vote with your feet and deal only with the operators who are honest and upfront with you.

Are you a property owner or investor looking for an alternative professional management service for your Gold Coast holiday property?

Do you often feel that buying the property was the wrong investment decision, especially when you receive your monthly statement and see the poor net returns being generated?

Are you dissatisfied with the level of service you are receiving and the amount of information you are getting about the performance (or lack of it) of your property?

If your answer to these questions is "Yes", then perhaps there is a solution for your problem.

SunMore Holidays offers a co-ordinated and professional approach to holiday property management. We have put together a team of professional associates capable of providing holiday property owners with a comprehensive property service of the highest calibre.

The team members understand the dynamics of the Gold Coast holiday accommodation market and have the necessary expertise, infrastructure and systems to service a large base of satisfied guests; many of whom are repeat customers (see SunMore's Guest Book page for guests' comments).

Our service is not suitable for everyone and we are selective in choosing the properties to be included in our portfolio. We will only accept a property if we believe that we can add real value and achieve results for the property owner.

Our respective owners are very important to us. We strive to look after both their short term and long term interests. We are big enough to provide them with a top class professional service, but small enough to give each and every one of them the personalised and attentive support which we feel they deserve.

The Gold Coast apartments and executive homes listed on SunMore's website are generating excellent returns for their owners. This is achieved by:

• Obtaining high occupancy rates through superior marketing and sales techniques,

• Containing management related fees,

• Carefully managing running expenses,

• Managing cash flow effectively (owners receive monthly statements and funds within 7 working days from end of month),

• Maintaining and protecting the owners' properties,

• Providing a consistently high level of service to guests, and

• Giving owners a personalised service and Keeping them informed regularly about how their properties are performing.

For more information, click here to visit the relative section in SunMore's website.

Late last year we sent out a survey to all members of our list, asking for their ideas and thoughts on the Sunmore website. After carefully considering what web visitors feel is important when they go to a holiday accommodation website, Sunmore designed a new site. What you are visiting today is the product of that work. We hope you have an enjoyable experience on our site and that you are able to easily navigate to find what you are looking for.

We would appreciate any feedback, thoughts and suggestions so that we can work to continually improve the experience for our visitors!